Intelligent manufacturing creates new drivers for enterprises in Zhengzhou
Dumplings moved slowly on the production line in the workshop of Sanquan Food Co., Ltd. and automatically complete a series of procedures such as quick-freezing, weighing, bagging, sealing and packaging, so as to walk onto the table of thousands of families.
photo/Zhou Yong
When Sanquan Food was listed on the Shenzhen Stock Exchange in 2008, its annual production capacity was more than 100,000 tons. While now it reaches more than 700,000 tons a year. Behind the significant increase in production capacity, Sanquan Food has never stopped its pace of transformation from manual production to automation and intelligence.
Over the years, Sanquan Food had adhered to innovation-oriente. It has accelerated its transformation and upgrading, continuously enhanced its core competitiveness, and pursued high-quality development driven by innovation and endogenous growth.
photo/Zhou Yong
In 1990, the first frozen sweet dumpling in China was born by the lead of Chen Zemin , the founder of Sanquan Food, and Zhengzhou developed into the birthplace and base of frozen food.
Starting from Chen Zemin's invention of China's first quick-frozen sweet dumpling and the first quick-frozen zongzi, Sanquan Food keeps pioneering and innovating, and grows step by step into the largest quick-frozen food enterprise in China and the first A-share listed company in China's quick-frozen food industry. At present, the market share is maintained at about 30% all year round, ranking first in the industry for many consecutive years.
Especially in recent years, the company has accelerated its transformation and upgrading, constantly improving its core competitiveness, and embarked on the road of high-quality development driven by innovation and endogenous growth, driving the steady growth of sales revenue and net profit and other business indicators year by year.
The relevant person in charge of Sanquan Food said that in the process of rapid market expansion, they find that the people's growing yearning for a better life requires food enterprises to introduce better and higher quality products with innovation. It is difficult to ensure sustainable development of enterprises by simply relying on price competition or resource factors. As a traditional industry, the food industry should strengthen key technology innovation and high-end transformation of advanced technology, as well as related process, product, model innovation, significantly improve labor productivity and product added value, and continue to move to the high-end level to win market competition and unleash vitality.
photo/Zhou Yong
Therefore, the company unswervingly implements the new development concept, takes the technology innovation, the product innovation and the channel innovation as the breakthrough,to build well-known brands, raise the level of industrial structure, enhance enterprises' scientific and technological innovation capacity and market competitiveness continuously, and promote enterprises to achieve high-quality development.It’s committed to enhancing technological and product innovation and focusing on sustainable development.
According to the introduction, Sanquan Company adheres to the strategy of scientific and technological innovation, continues to increase the investment in scientific research, through scientific and technological innovation to create new development momentum of the enterprise.
Oriented by markets, the company actively promotes the construction of enterprise informatization, and empowers enterprise management innovation with informatization and digitalization.
The reporter learned that the company continues to invest in the pre-made food market, recently they launched the "vegetable and rice as a whole" microwave fried rice and fried croquette and other new productions. The microwave fried rice only needs to be microwaved for a few minutes before eat by costumers; while for restaurants,this kind of rice could be directly cooked and sold, but also can be used as a basic staple food, and different dishes can be freely matched by businesses.
In order to better adapt to the changes in consumption, the company has taken a series of measures such as internal mechanism reform, product structure optimization and channel quality improvement since 2019. By actively tracking industry trends,making quick internal organizational adjustments according to market changes and matching products according to scenes, at the same time, orderly promoting according to the characteristics of different channels, its performance has been improved.
The company strives to improve the access and quality of marketing , improve the income quality of direct distribution channels, and reduce the investment intensity of low-yield products. It Clear the different product structure, brand positioning and marketing strategy between different channels.
With the help of e-commerce platforms such as Jingdong and Tmall, Sanquan Food has in-depth cooperation with well-known livestreaming institutions in China to provide consumers with consumption convenience. The company cooperated with Hema Fresh, Daily Fresh, Dingdong Vegetables and other fresh e-commerce and community e-commerce, Wechat mini program, to develop customized products, which was coordinated with offline business.
"Sanquan" is the name given to the company by Chen Zemin, the founder of Sanquan Food, to commemorate the reform and opening-up policy of the third Plenary Session of the 11th Central Committee (in 1978), thus creating China's frozen food industry. Nowadays, the company is moving towards the "quality first, safety first, tasty first" three is the first goal.
